Y-OGA.STORE
Y-OGA.STORE
BRANDING / GRAPHIC DESIGN / ILLUSTRATION / WEB DESIGN / WEB DEVELOPMENT / eCOMMERCE
Y-OGA.STORE, a yoga studio, café, and plant shop in Peckham, was in its early stages when I came on board to design a cohesive brand identity and redevelop the website to better reflect the character of the business.
Working from an initial logo and taking inspiration from their use of vivid yellow packaging, I worked closely with the owner to develop a distinctive visual language for the brand, which was carried across a responsive website, print, and social media content.