Juicy Lucy

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CONCEPT WORK
BRANDING / GRAPHIC DESIGN / WEB DESIGN / eCOMMERCE

Lucy and I worked to develop a brand to reflect the nature of her handmadeproducts, balancing classic simplicity with imperfect elements of decorative craft.

Taking cues from vintage business cards and classic design principles, we included hand-drawn elements alongside bold colours to create a visual identiy and proof of concept for an eCommerce site.

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